You can write Business Plans that get Results

There's a lot of information on the Internet and elsewhere about writing business plans, it can often be confusing to know where to turn for accurate and relevant guidance. In fact, as I began doing my own search for answers on the subject, I found myself scratching my head in amazement at how little quality information there really is.

While some sites offer good advice on how to write a plan, the truth remains that most simply don't help you understand the most important rule about writing a plan:

It's not really about you. It's about the people who will read it, and whose decisions your business ultimately relies upon.


Understanding the different parts of a plan and how to write one is very important. At the same time, if you're not connecting with your audience at an emotional level, then you're wasting paper and ink - and of course - time. It doesn't matter if you're writing to apply for a bank or financial loan, to raise venture capital, or if you're a student entering a business plan competition.

Banks, angel investors and venture capitalists are like anyone - if they like the movie, they'll remember it and most likely watch it again.

On the other hand, if they don't like it, they'll forget about it just as soon as they can.

Your job is to combine the art of grabbing attention and creating a spark while showing precisely why and how your business concept, product or service fills a demand in the marketplace.

A Comprehensive Guide at the Click of a Button

In the spirit of filling a demand, I decided it was time to put together this website, which gives you detailed and results-focused guidance on writing successful business plans. Success is a measure of the result you receive, and you'll find that the content throughout this site keeps this in mind. There's less emphasis on the importance of this or that part of the business plan, but more emphasis on how you can make each component bring your business to life, painting a picture that your stakeholders can visualize.

As a seasoned business development and market research consultant, I've decided to share everything I know about writing a plan - right here on this site.

I hope you enjoy and benefit from this guide, and I'm happy to answer any questions you might have about writing an effective plan.

To your business success,

Site Contents (Click on links below)

Small Business Plan Basics Writing a small business plan isn't just about getting funded, it's actually about building a successful business.